Robert Schorn
Univ.- Ass. Dr. MMag. Robert Schorn
Curriculum Vitae
Publikationsliste
Forschungsschwerpunkte:
- Konsumentenpsychologie
- Nichtbewusste Effekte im Denken, Fühlen und Verhalten von Konsumenten
- Möglichkeiten, Risiken sowie Vermeidung von Manipulation
- Konsumentenschutz
- Placebo-Effekt
Links zu ausgewählten Publikationen:
Schorn, Robert; Brunner-Sperdin, Alexandra; Ploner, Janine (2014): The Influence of Color, Shape, and Font Formatting on Consumers’ Perception of Online Drugstores. In NA – Advances in Consumer Research, Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN: Association for Consumer Research, 357-360.
Würzner-Hofmann, Carola; Schorn, Robert (2014): Does NORTH in the southern hemisphere mean SOUTH? A global view on brand-name associations. Innovative Marketing 10 (4), 38-43.
Schorn, Robert; Streicher, Mathias (2013): Conveying meaning in brand names by using time-inverted messages. Innovative Marketing 9 (3), 35-41.
Schorn, Robert (2010): Nichtbewusste Beeinflussung von Konsumenten. Working Papers Verbraucherpolitik, Verbraucherforschung, 3-16.
Schorn, Robert; Maurhart, Barbara (2009): Influencing Willingness to Pay by Supraliminally Priming the Concept of Honesty. In Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research, 463-466.
Schorn, Robert; Tappeiner, Gottfried; Walde, Janette (2006): Analyzing "Spooky Action at a Distance" Concerning Brand Logos. Innovative Marketing 2 (1), 45-60.